Zahra Ayub

Zahra Ayub is the Founder of Nurture, a financial mechanism that incentivizes savings over non-essential individual consumption through a high return, low risk, no-set-aside, micro-investment system, enabling the untapped population to begin investing using a portion of their disposable income. Prior to Nurture, Zahra worked for Coca Cola & Phillip Morris International in Pakistan and holds an engineering degree from NUST.