Privacy Policy

Your privacy is important to us at Macro Pakistani. While this post here will not be like our other data backed articles, we will still try to make it as bite-sized as possible, so that you know you can trust us to look after any personal data you choose to share with us. As a digital only platform, data will be key in helping us help you get the best out of Macro Pakistani. However, we will do what we need to do without compromising your privacy in any way.

This privacy policy sets out how Macro Pakistani (“we”, “our”, “us”), use the personal information that we collect and process about you (the “user” or “subscriber”). It applies to our subscribers who sign up for our email newsletters, anyone who visits (the “Site”) and anyone who interacts with us anywhere on other communication channels (namely Instagram, Facebook, LinkedIn, Twitter, WhatsApp).

For some legal clarity, the “controller” of personal information collected through the “Site” is Macro Pakistani Research (SMC-Private) Limited registered with the Securities and Exchange Commission of Pakistan with Corporate Unique Identification No. 0168446.

Please read the following carefully and check back regularly – we will update our policy if we need to reflect any changes and notify you accordingly. If you have any questions about all this privacy stuff, write to us at

Information we may collect about you

When you subscribe, we need a bit of personal information about you to set up your subscription and provide you with our services. For example, we may collect your:

  • Name
  • Email address
  • WhatsApp number

We will use the personal information we collect about you to:

  • Sign you up to our newsletter subscription and maintain your account with us
  • Perform any other obligations arising from your subscription and any contracts entered into between you and us
  • Send you articles and periodic news update as and when required
  • Contact you with any marketing communications we think you might like
  • Notify you about any changes to our services or any updates to our policies

You can opt-out of receiving communications from us at any time by contacting or clicking the unsubscribe link at the bottom of our emails.

When you contact us, we will collect any information that you choose to share and use it to review, investigate and respond to whatever it is you contact us about.

Information we may collect automatically

At the moment, we do not collect any personal information automatically. We receive analytics from various sources that are typically aggregated and hence anonymous. However, in the future, with the use of technology, we may collect information on:

  • Browser type
  • Email provider
  • Pages you read on our website and how you got to them
  • The third party website from which you linked directly to the Site (if applicable)
  • The device you used
  • your IP address
  • your location

We will use this information to provide you with a personalized experience on Macro Pakistani and tailor any communications that we send to you. We do not carry any paid advertising on the platform now so you can rest assured that any information we collect will not result in you being bombarded with adverts that add further noise to your already cluttered newsfeeds.

Social Media

Macro Pakistani publishes content on social media platforms e.g. Instagram, Facebook, LinkedIn, Twitter, WhatsApp through both “organic” and “paid” methods, to help us reach current and potential members.

  • Organic” is what we call content from us that appears ‘naturally’ in your feed on a particular platform, without being promoted
  • Paid” is what we call it when we pay the social media platform owners to make sure that our content is featured prominently on your feed. These types of placements are always marked as ‘promoted’ or ‘advertising’, so you know which is which.

We may place one or more social media platform tags on our Site so we can figure out whether or not you are already a subscriber, so that we can use your reading preferences to show you relevant content e.g. no point asking you to subscribe if you are already a subscriber.

External Links

This privacy policy only applies to Macro Pakistani’s use of your personal information. Our Site and social media channels may contain links to third party sites, services or applications that are not owned or controlled by us (“Third Party Service”). Macro Pakistani is not responsible for the privacy policies or the content of any Third Party Service, though we do our best to only cite the most credible sources we can find on a given subject. We strongly recommend reading the privacy policies on each Third Party Service you choose to interact with.

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