What is the relationship between the IMF and Pakistan?
By Fakiha Hassan Rizvi
Even before the pandemic share of Digital Ad revenue was increasing in Pakistan Source: Aurora Fact File, Aurora in consultation with Industry experts
Over the last year, online Pakistani consumers have become more sophisticated, conscious of sustainability, reliant on video content and concerned about living healthy lifestyles. Google’s report on what Pakistan is searching for is a must-read for brands looking for insights into consumer behavior in Pakistan. Read the full article if you want a brief overview of the report, along with an introduction to Brand Nib, Macro Pakistani’s digital marketing consultant. Over the last year, not only have they helped us deliver bite-sized aesthetically pleasing content, their insights into how consumers behave in Pakistan have helped increase our followership by 15x.
KSE-100 returned to growth this week, up over 2% with business friendly comments by the new Finance Minister. Strong exports, particularly in IT and Textiles, continue to power industries forward. They have also helped appreciate the PKR to its lowest level since June 2019. The dollar fell to its lowest level in more than 2 months, which strengthened the PKR further. Gold prices remained stable in line with international prices.
The annual in Sensitive Price Index is up to 17.05% vs. 16.90% last week. The whole country experienced slightly higher inflation on an annual basis than last week. The lowest 20% of the population still faced inflation of almost 20%. Weekly inflation is up slightly due to increase in prices of a few food commodities. Increase in prices of Chicken (+10.36%) was the single largest contributing factor toward inflation this week. Wheat prices also continued to rise during Ramadan, increasing by 2.89% since last week. Drop in prices of Eggs (-6.29%), Onions (-4.61%) and Potatoes (-1.30%) helped moderate food inflation while LPG prices also feel last week.
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